We are back from SXSW! The SXSW® Music Conference this year was inspiring with the many SXSW music panels, workshops, speeches, etc. The Anvil/Calzone booth in the Gear Alley was buzzing with grizzled music vets, wide-eyed newbies and a host of bands looking to protect their musical instruments with the best cases money can buy. This year’s keynote Bruce Springsteen was amazing, and amazingly enough his band was spotted discussing cases with our Pro Tour manager Linda Tilson at the Hyatt Regency. Other speakers included Ann and Nancy Wilson of Heart who also use Anvil Cases to protect their gear. Over 16,000 music industry professionals attended SXSW gear alley’s workshops and more. SXSW 2012 is a major international event that offered an unmatched opportunity to talk about music and expand contacts throughout the industry. Bands from Australia , Japan, England , France and all over the US visited our booth at Gear Alley and we would like to thank all of them for making this another great SXSW for Anvil/Calzone.

Anvil Attache Giveaway Winners

SXSW 2012 Music Showcasing band, ALPINE, won the first annual Artist Giveaway at the Music Gear Expo. The Melbourne, Australia sextet were one of many bands at SXSW 2012 vying for a prize package comprised of gear provided by a slew of exhibiting companies at SXSW. A fitting result for a rock band in Austin and almost 9,000 miles from home. Gear for the contest was provided by Anvil, and others. More information on the SXSW 2012 Music Gear Expo can be found here.

Anvil/Calzone Case Company® returns to SXSW this March 13-17th where we will be showcasing at Gear Alley in the Austin Convention Center. Come visit us at booth number 401- 500 and get the best pricing on cases for your musical instruments, monitors, racks cases or for that matter any application. Celebrating our 60th anniversary we will be giving away a special edition Black On Black Attache daily.

Since the birth of Rock & Roll we have been the go to case company, if you dont have an Anvil Case® you dont have a case.

New Case Package Deals

We also just started a new deal over at Anvil, called the TRIO and QUAD CASE PACKAGES.  The Trio package is ideal for 3 piece bands, and The Quad Package as you can guess, is ideal for 4 piece bands. The Trio includes 1 premium guitar case, 1 heavy duty bass case, 1 standard ATA 22″ Cymbal Case and an amp case. The Quad comes with 2 guitar cases, 1 bass case, 2 amp cases and 1 standard ATA 22″ Cymbal Case. Contact Us for pricing.

Whether you’re the next big band to blow up on the scene, or you’re the musician who has toured all over the world, you don’t want to leave your house to go on the road without Anvil protection. We not only protect the equipment, but we also protect history in the making.

There is only one case worthy of being on the field with the Superbowl Champions, and that’s Anvil/Calzone.

We were also visited by famous Bass player TM Stevens from Shocka Zooloo!

Everyone who visited our booth had a great time playing games such as the ring toss and bean bag throw. Elton John (Kenny Metcalf) stopped by to win a free shirt.

The show was filled with Music Legends, Huge Brands, and an ocasional Character or two….

To wrap things up we had a great time at NAMM and can’t wait until next year.

The first Anvil cases were designed for traveling musicians who, in the mid 1950′s, turned to electric instruments and sound systems, which were far more prone to damage in transit than their acoustic predecessors. Anvil quickly became synonymous with traveling musicians due to its proximity to the Los Angeles area and its timing with the birth of Rock & Roll.

Anvil Cases Have Allowed The Transport of Vital Equipment and Instruments to Concert Venues Worldwide. Anvil is the number one name in protection for musicians on the go.

It was during the dawn of the 70s that Anvil created the ATA (Air Transport Association) case for the travelling musician, again reinventing an industry. Through the years Anvil has become known worldwide as “the best protection your money can buy.”